CREATIVE RATIONALE:

Better With Little Creatures brings the SMP “Better beer makes celebrations that bit better” to life by focusing on the social experiences that come with great beer, rather than on the product itself. A series of playful headlines position Little Creatures as something that can make an already good night that little bit better. Rhetorical devices include repetition, alliteration, and metaphor, used throughout the copy in lines such as “Better Beer Makes Things Better”, “Hop Into A Better Night”, and “Better Beer. Better Nights”. The simple, copy-led approach keeps the idea memorable and sharp while reflecting Little Creatures’ playful personality and speaking directly to young revelers who appreciate hoppy beer.